Developing apps for the Google Play Store and the iTunes App Store has always been somewhat of a pain, as developers must ensure that their apps are compliant with all regulations put into place by the two providers. This can often be quite difficult, as criteria for publication tends to change from time to time, and unless developers want to face eviction, they need to comply.
As numerous apps available on the Google Play Store do not fit this criteria, it seems like Google is now ready to pull out the big guns and sanction these. It is worth pointing out that the requirement is mostly targeted towards medium and smaller-size apps, considering the fact that most big players already have everything set up to fit in with the Google Play Store requirements. Based on this aspect, as securing developer time is definitely a challenge, and as many small apps don’t even have the required budget to set up these valid privacy policies, many developers consider this a hit below the waist.
On the other side of the spectrum, there’s somewhat of a benefit involved as well. If your app already fits the criteria for being published, and if it is also fully compliant with the new regulations, then this represents a great opportunity to both market and publicise your app. As the competition on the market will slow, conversions will be much higher for the time being.
Based on everything that has been outlined so far, if you haven’t done it yet, it is highly recommended that you go ahead and update your app’s privacy policies, or simply use the Appbricate tool, to have it done stress-free and automatically.