It’s no secret that there needs to be a significant review process in place before you even launch your application on either Google Play or the App Store.

The pitfalls of being underprepared include poor reviews, a bad user experience, low sales and ultimately the demise of your application. While you likely toiled away endlessly in the development stage to create your application, it will take time to refine it into a masterpiece. See some essential tips below to help you land on your feet when your app. goes live and stay standing.

Beta-Testing

In a short: beta testing is critical. There are several ways you can go about this depending on if you’re in the Android or iOS world.

For Android users, you simply need to upload and APK file and then supply your testers with a link to install the application onto their device. The testers will need to have a Google account to do this. On the iOS side you can use Apple’s Testflight app. which lets you upload the program and then make it available to testers you approved. The method that is easier and more similar to the Android process is to use a site called diawi.com. This site allows you to simply upload your app and then provide your testers with a link to install onto the iOS device.

You’ll get a lot of feedback at this stage, certain pieces of the app don’t work, it works differently on different versions of the software, different devices respond differently, etc. Use this opportunity to eliminate bugs and retest.

Appbricate gots you covered here, as all our frameworks and base apps have been tested before going live. For this reason, we recommend you to test this app before distributing it, but you don’t need to do such an extensive test as we’ve done it before!

Appearances are everything

Many users will simply be scrolling through the app store randomly, or through a list after performing a search, for something they’re looking for. Your ranking will matter, but the critical pieces for your app to be attractive to potential user will be your icon and your description. The icon needs to be eye catching, clever and suit your app well. Make sure it’s appropriate for the category too. If you have a business application, don’t put cartoon characters on the icon. If you have a game, make it fun. The object of the icon is to get a click.

The object of the description and the screenshots is to get an install. It should be concise, offer clear advantages to your app (such as being free, offering premium services, or a unique feature) and be completely free of errors. Don’t have errors in your description; it just says “shaddy development” all over it. Just don’t. Keep it as short as you can to fully describe what your app does.

Listen your users, read the reviews

If you’re getting installs, you will get reviews. Unfortunately, if your app has a poor quality, the amount of reviews will pile up quickly. Be sure to keep a close eye on this. If you see a negative review, research it, answer the comment whenever you can and fix it if necessary.

People are far more motivated to write something if they get frustrated with technology than if they get what they are satisfied. Of course if you tested the app, you can mitigate the negative reviews to a certain extent. If you improve something, update the description and changelog; you should see the reviews update accordingly as well.

Bringing an app. to market these days is no small job and each piece is important. The points above are some essentials; there’s a lot more you can do to optimize your app, both at launch and over time. As long as you commit to it wholeheartedly you can overcome the speed bumps. They will happen, just don’t leave any stone unturned and you can become hugely successful in the mobile world. And It’s a big one, rife with opportunity.